The brewery's website was mostly complete, though the client was hoping to add a unique touch by jazzing it up with some animations.
The Challenge
Web animations can be a slippery slope — they not only must contribute to the story the website is trying to tell, but also be used sparingly to avoid having a negative impact on site loading speed.
This involves thoroughly understanding the brand guidelines and bridging the gap between current progress and brand objectives.
The Result
The brewery opened early 2024 and the brews are delicious. It also happens to be down the road from home, which is dangerously close!