Ethos

One person, start to finish.

No account managers, no handoffs. The person on the call is the person in the theme.

Hello!

I'm Saro

Every site is a canvas,
and I paint with purpose.

With over 8 years in the Shopify ecosystem, I’ve developed a sharp point of view on what actually works in an ever-evolving digital landscape.

Marrying intentional design with powerful functionality, backed by proven strategies that drive real results.

I keep things intentionally boutique: no bloated teams or flashy office overheads. Just me and my laptop delivering sharp, strategic work that helps your business grow.

For you, this means the same top-tier service without the big agency price tag.

What I'm About

Minimalism

Strong opinions on typography

Same song on repeat whilst designing a website

Four-day work week

What I'm Not About

Websites buried in popups

Avoidable meetings

Saying yes to everything

Admin work