Setting Expectations: What Your Shopify Web Designer Does and Doesn't Do

Setting Expectations: What Your Shopify Web Designer Does and Doesn't Do

When entering the realm of e-commerce, especially on a platform as prominent as Shopify, understanding the role of your Shopify web designer is crucial. They play a pivotal role in crafting your online storefront, but it's essential to clarify what you can expect from them and what falls outside their scope.

What Your Shopify Web Designer Does

Design & Layout

Your designer will create a visually appealing online storefront that reflects your brand identity. They decide on colors, fonts, and the overall aesthetics of your website.

Example: Crafting a custom theme that aligns with your brand's values and appeals to your target audience.

Responsive Design

Ensuring your website looks and functions seamlessly across all devices—mobile phones, tablets, and desktops.

Example: Optimising images and text to maintain clarity and readability on different screen sizes.

Integrate Features & Plugins

Incorporating various functionalities using Shopify plugins to enhance user experience and site functionality.

Example: Adding customer review plugins or integrating social media feeds to boost engagement.

User Experience (UX)

Focuses on making your site intuitive and easy to navigate, enhancing the overall shopping experience.

Example: Simplifying the checkout process to reduce cart abandonment rates and improve conversion.

Basic SEO Setup

Setting up your site with fundamental SEO best practices to ensure search engine visibility.

Example: Implementing clean URLs, optimizing images for faster loading, and setting up metadata for better search engine indexing.

What Your Shopify Web Designer Doesn't Do

Content Creation

While they will place content on your site, creating detailed product descriptions, blog posts, and other written content typically falls outside their responsibilities.

Example: Writing extensive product descriptions or creating blog content.

Advanced SEO

For more sophisticated SEO strategies like keyword research and link building, consider hiring an SEO specialist.

Example: Conducting in-depth keyword analysis or implementing advanced link-building campaigns.

Inventory Management

Your designer sets up the platform, but managing inventory, processing orders, and handling customer service inquiries are tasks for you or your team.

Example: Monitoring stock levels and reordering supplies are not within their scope.

Marketing and Ad Campaigns

While they create a visually appealing storefront, driving traffic through marketing and advertisements requires expertise in digital marketing.

Example: Setting up and managing Facebook ad campaigns or other marketing initiatives.

Maintenance and Updates

Unless specified in a maintenance agreement, ongoing updates and modifications to products and content are typically managed by you.

Example: Adding new product lines or making significant website changes post-launch may require additional agreements.


In conclusion, a Shopify web designer is instrumental in establishing a professional and functional online store. Clearly defining their role helps maintain a harmonious working relationship and ensures you can identify and engage other professionals as needed for a comprehensive e-commerce strategy.

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